Some Whiskey connoisseurs enjoy their whiskeys with a bit a water, and some believe that it will "open up the flavor". The unfortunate method most novices use for the "bit of water" is ice. While using ice to add a bit of water is ok for the first 1min, it will start to melt rapidly and your control of the amount of water will be lost. On average, ice need 6 mins to bring your drink to it's maximum cool, by the time your whiskey is actually chilled it is now too watered down and the flavor is indeed diluted. Balls of Steel will cool your drink instantaneously and offer you full control over the amount of water you enjoy in your drink so you can get back to the people and things you love.